Sunday, 2 April 2017

GIVE YOUR EARNING A "PUSH"

Image result for push notifications


What is Push Notifications ? how to use Push Notifications ?

Two words – they’re quick and easy for marketing & blogging.

Growing a list of engaged followers takes time.Bloggers are always in search of  webtools to make blogging quick and easy as many bloggers feel the pressure to create an awesome lead magnet or make content upgrades every time they publish a blog post. And well, that’s time-consuming for a blogger.
Wouldn’t it be nice to find a way to rapidly grow a list of visitors who are interested in receiving notifications from you, with very little time invested in setting it up?
That’s where push notifications come in. There’s no need for visitors to type in their email address or click several times.
With push notifications there’s only one click. This makes it easy for your visitor to join your marketing list and start getting notifications from you.
Just to be clear, this “marketing list” is not an email list – it’s a list of browsers that have agreed to receive push notifications from you.
But don’t let that discourage you. You may even have better results with push notifications than with your email marketing strategy. While typical email funnels yield a 1-4% conversion rate, with push notifications, it can be as high as 30%.
And according to PushEngage, “Browser Push Notification ROI is 2x to 10x [that] of Email.”
So, simply using push notifications gives you a better and higher ROI over email. For bloggers who are looking to monetize their site, these are great numbers to have.


How to get started with push notifications
Unlike sending an email or uploading a PDF file to your blog and giving your visitors the link, push notifications aren’t something the average blogger can “do” entirely on their own.
Adding the code to your website is easy – and some popular providers even have a WordPress plugin – but in order to actually send out the notifications, you’ll need a push notification provider. Similar to an email service provider, like ConvertKit or MailChimp.
Luckily, some of the popular push notification service providers have a free plan – if you’re below a certain number of push subscribers – so you can get started at no cost.


PushEngage


pushengage
We like PushEngage and their Forever Free plan for up to 2,500 subscribers. PushEngage works with a variety of browsers, including Firefox and Chrome, for both desktop and mobile.
No matter if you have an HTTP or HTTPS website you can enable push notification in five minutes or less.
And with the ability to create targeted notifications and customized segmentation – including by geo location – you’ll have better click-through rates and lower unsubscribe rates.
One thing PushEngage recommends is to use a welcome notification for new subscribers. Just like a visitor opts in to grab your lead magnet and receives a confirmation email, it’s also a good idea to do something similar for your push subscribers.
It can be a bit confusing for visitors to click on a pop-up and then nothing happens. Did they click the right button? Did it go through? What next?
Having that quick welcome notification can help new subscribers understand what just happened.
Setting up push notifications for your blog is as easy as three steps.

1. Set your website details, welcome message and image

After you register for your free trial, you’ll see the PushEngage dashboard. Scroll down to check your site settings.
If the fields are correct, the only thing you need to do is set your brand image for your blog.
pushengage site update

If you scroll down further, you’ll see the default welcome message template – and what the actual notification looks like when it’s sent to someone who has subscribed to your push notifications.

welcome message


2. Configure your subscription box
If you have a secure (HTTPS) site, your push notification subscription box will be shown as is. There isn’t a way to change the look or language of the notification.

subscription box

But, if you have an HTTP site, you have more options to customize your copy and its placement.
PushEngage offers four different options for your dialogue box. They recommend the Single Step Option as it’s likely to generate more subscribers.


single optin

3. Add the JavaScript to your website
If you have a WordPress site, you’re in luck ! Simply grab the plugin and it will add the JavaScript automatically for you. Then you’ll need to generate an API key to make your notifications work.
You can locate your API under Settings and Get API Key.


api key

From here, go into your Push Engage plugin (i.e your push engage html coding at your site) and paste your API key. And you’re done!
When you visit your site, your notification will pop up.

live notification
If you have an HTTPS site, there are a few more steps involved. But, it’s almost as easy if you follow the instructions from PushEngage.


PushCrew


PushCrew

Another popular option, PushCrew, also has a free plan, but they limit you to 500 subscribers.
PushCrew currently provides push notifications for Chrome and Firefox on Mac, Windows, Linux, Chrome OS and Android.
It allows you to send real-time messages to engage with your audience on a new level.

real time pushcrew
It works on both desktop and mobile and visitors don’t even need to be on your website to be notified.
It’s easy to set up. Simply place the generated JavaScript code before the closing </head> tag on your website – or let the plugin add it for you if you have a WordPress site – and PushCrew will trigger an opt-in box to allow push notifications.
And with PushCrew’s API, you can be more strategic in your notifications by making them personal.
You can use your push subscriber data combined with Google Analytics and even segment your subscribers based on a variety of conditions.
PushCrew is free to use for unlimited notifications for the first 500 subscribers and includes segmentation, RSS-to-push, email support and more. For up to 2,000 subscribers, prices start at $25/month.